As a result, they are quite attracted to no sugar flavor varieties of traditional soft drinks in particular and are less interested in bottled water.
Just 2 other energy drink brands have reached the billion dollar mark in global sales: Need a boost This particular market segment, in this example, consists of those consumers are feeling rundown or tired during the day, or consumers who need a kick start to their day.
The percentage of people who say that Red Bull is their favorite energy drink: Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth. Related topics on market segmentation examples.
Red Bull also caters for the health conscience individual and females by producing a low sugar energy drink. Although Energy drinks psychographic of their sports activities these consumers mimic the consumer behavior of the other market segment such as the variety-seekers segmentwhen purchasing a suitable drink for their sports activities they are likely to be highly brand loyal to products offering clear functional benefits.
They tend to be brand switchers by definition, but are often heavy users as well. Because of this approach to their lifestyle, these consumers often look to a beverage as a meal replacement. Powerade have four different kinds of products, they have Powerade Energy Edge, which is designed for pre-sports, Powerade Isotonic which is best for during sports or any time during the day, Powerade Recovery which is formulated for after sports because of the protein contained in the beverage.
Caffeine consumers ages 12—17 years have a mean intake of Or is it because of extended tours of duty and other service requirements? Benefits sought are an effective way of identifying buyers according to the benefits they seek from energy drinks. Coca Cola has emphasized on targeting the young healthy demographic.
Also Red Bull targets segments of the population that have little time and often need a refreshing drink that gives them energy. Coca Cola is spending a lot of money on marketing a couple new energy drinks to try and break into the massive industry of energy drinks which has long been dominated by Red Bull and V.
Variety seekers are fairly common market segment in most food markets. Older adults are more likely to have children of their own and they feel like they need the caffeine in order to keep up with their charges.
Powerade energy has a picture of a athlete about to race, Powerade isotonic has a picture of an athlete during a race and Powerade recovery has a picture of an athlete finishing his race.
Currently Red Bull is the largest selling energy drink in the world.Energy Drinks Market. Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables.
The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market.
In this example of market segmentation, the overall drink market has been considered. The overall drink market refers to any cold beverage, including: sodas, juice, energy drinks, milk-based drinks, water, sports drinks, and so on – but not alcohol products.
Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic, geographic, psychographic and. Oct 05, · Psychographic Segmentation: It is the science using psychology to better understand the psychology of the consumers.
With the changing marketing, Red Bull continuously tries to cope up with the new trends and come up with new flavors and offers to attract more customers. Energy drinks are often consumed before work and any other part of the day when an individual is feeling tired, but energy drink companies are now promoting the beverage as a good pre exercise drink for an increased physical performance.
Most energy drinks are targeted to kids, young adults, or parents. What is surprising about the energy drink demographics, however, is that every age, ethnic group, and even religious perspective is engaging in these highly caffeinated drinks.Download