Some SEOs advocate using a call-to-action in the description. What do you do to create great meta descriptions?
Google will cut them off. We know Google and Bing both have this data, because they directly report it to us. Specifically, click-through rate CTR is part of the algorithmic ranking process. This is particularly true for informational queries as opposed to transactional queries.
If you write a meta description that is too long, Google will truncate it.
Do Not Use Quotation Marks. The language in your meta description should introduce the user to what the page is about. That much is obvious and pretty basic. Make Them The Correct Length. Neil Patel on November 26, at Search results based on location is a user-dependent metric. One of the most persuasive things you can do with your meta is to spark curiosity.
Google Webmaster Tools Image from Moz. Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. Conclusion In the end, meta descriptions are still a worthy thing to focus on in your overall SEO efforts.
His point in the article was that Google uses two user metrics in search ranking. Once written, meta descriptions are scarcely given a second glance or further consideration.
But the algorithm is way more advanced than that. If the user is going to the trouble of clicking on it, he or she wants to make sure that the page really is about what they are interested in.
It has the most amount of information, and thus gets viewed longer and read more. The standard accepted length is characters long.
Sign up for our daily recaps of the ever-changing search marketing landscape. Pete Meyers of Moz wrote an article back in that is still very relevant. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
We respect your privacy. The content in a meta description does not influence the search algorithm.If you do not write a meta description, Google will generate a text based on your content that it can show in the snippet. That could be the first paragraph of your blog post, but it could be something else as well.
Descriptive and 2) Attractive 3) in line with the keywords. You can add a call to action sometimes. “Here you will find all. How to Write Product Descriptions That Will Make Customers Love Your Brand Content Your product description could also be used as a meta description, making the first characters valuable.
Really this guide will definitely help me out in writing an attractive product description, i already know more than half bullets you have listed.
Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing. Back. Comprehensive, authoritative and easy to digest, Econsultancy’s award-winning research offers practical advice on all aspects of digital business, marketing and ecommerce.
Write something that. How do I write Title and meta descriptions? Update Cancel. Answer Wiki. 4 Answers. Ramkrishna Bhattacharjee, Internet Marketing professional.
How do I write an attractive meta description and title in SEO? How do I upload my blog keywords, title and meta descriptions to Google? The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content.
Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on.
Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The relationship between the meta description and search engine.Download