Rhetorical visual analysis of chanel advertisement

Chanel symbolizes the ultimate image of class, sophistication, and beauty because of its impeccable and renowned reputation. By expressing a realistic image, Chanel suggests that this image, look, beauty, and glamour is achievable for any woman. By having such a renowned face for its latest fragrance, Chanel has not only accomplished the feat of maintaining its credibility, but it has enticed the viewer.

Which is exactly what the writer portrayed in his article. Aftermost, the pathos behind this video is successful since it shapes the viewer to feel how unnatural that behavior is and how it is not worth placing your body and brain through all those unhealthy changes.

Conclusively, this article was highly convincing and informative to its readers and it is obvious that the author purposely used all these techniques in a planned manner.

Truly effective advertisements act as if they are doing one a favor by selling their product to the general public. Advertising has shaped the entire modern consumer culture off this premise, and as long as beauty is desired, and money is accessible, advertising will thrive.

The informative part of how to detect these drugs and which ones can go without showing anything during a test are intended more for coaches.

The colors that advertisement incorporates are very soft and creamy, thus embodying that sense of chic elegance as opposed to using bright popping colors that might otherwise be overwhelming.

The Chanel advertisement portrays a sense of complete sophistication, glamour, and ultimately style through its unique presentation. Though the advertisement is already very strong because of this prior ethos, it is even further enhanced by its selective visual implementations.

The image shows the young, beautiful, glamorous, Keira Knightly holding a bottle of the perfume while looking straight into the camera. Though one text is dominant and the other is easy to overlook, both texts portray an air of light simplicity due to clean and relaxed white fonts.

Chanel makes the assumption that every woman wishes to have such qualities and will go to many lengths in order to achieve them, such as buying their product.

Hence, the logos behind this image is intellect that the viewer already had before reading the article. A woman who wears Chanel, whether it is a fragrance, accessory, or dress, is automatically viewed as possessing an elegant and becoming aura. In order to maintain its credibility, Chanel has had a number of illustrious celebrity endorsers, including model Kate Moss, actresses Nicole Kidman, Audrey Tautou, and now Keira Knightley.

Visual displays have always been the most effective type of communication, and the Chanel advertisement is a true example of the intensive amount of thought put not only into creating advertisements, but also into creating any influential image.

Though only an advertisement, the image is effective not only in successfully marketing its product, but in demonstrating the power of visual appeals. The lighting is very dramatic which again brings the viewers attention towards the lightest and most contrasted areas of the advertisement.

The fashion house has become iconic due to its originality and its now trademark clothing design. The creator also chose to write the name of the fragrance across the bottom of the image in loose, white lettering.

Rhetorical and Visual Analysis

Knightly has a sensual yet penetratingly powerful and confident expression. The simplicity is an effective tool in the marketing of the product in that the advertisement does not feel too blunt or candid— the perfume and the text succeed in complimenting each other.

It portrays that no game, race, or competition is worth winning with drugs if your life is threatened to be brought to an end. Chanel has been building up its character and credibility for over one hundred years.

This allowed the author to portray his article in a very beneficial way which helped him succeed in presenting his ideas. Most people who view this advertisement are at least faintly familiar with the Chanel fashion house, especially women.

Chanel appeals to this audience by displaying an image of pure beauty and simplicity, while also suggesting a manner of risque boldness. The image is a large sign being displayed in the bleachers of some sort of stadium.

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Mitchell Ms - Rhetorical Visual Analysis of Chanel Advertisement introduction. Blommer English October 1, Rhetorical Visual Analysis of Chanel Advertisement Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and. Rhetorical Visual Analysis of Chanel Advertisement Essay Mitchell Ms.

Blommer English October 1, Rhetorical Visual Analysis of Chanel Advertisement Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and often subconsciously influenced by advertisements, especially if.

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Rhetorical Visual Analysis of Chanel Advertisement

Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for.

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Rhetorical visual analysis of chanel advertisement
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