Colleague engagement Tesco colleagues have always been at the heart of our partnership. Over the years, Tesco has also worked with celebrities including Gok Wan, Paula Radcliffe and Nell McAndrew to support PR campaigns, maximising the opportunity for our shared messages to be seen and heard at a national level.
As well as helping the series grow, Tesco has supported our wider ambition to bring forward the day when all cancers are cured. Since the beginning of our partnership, Tesco has encouraged colleague sign ups by covering the cost of entry fees and was no different. Tesco pays the entrance fees of all colleagues wishing to take part in the Race for Life events.
InTesco funded a television campaign fronted by Prunella Scales and Jane Horrocks, as well as a series of radio adverts.
Tesco has funded 33 research projects with a focus on early diagnosis and is now funding three projects focused on cancer prevention. Each year Tesco engages male colleagues in Race for Life through volunteering opportunities and in-store activities, and this gave men a chance to fully experience what Race for Life is all about.
As flagship sponsor, Tesco is integrated into all elements of the Tesco vs cancer research uk series and has generated income through staff fundraising initiatives, in-store events and CRM products. Tesco colleagues have organised thousands of fundraising events including sponsored challenges, sporting events and workplace fundraising activities such as cake sales and head shaves.
The partnership will also raise vital funds through colleague and customer fundraising, awareness of the risk factors of the diseases and the importance of prevention and early diagnosis. As it embarks on a new health campaign to help colleagues and customers take steps to improve their health, Tesco will turn pink this weekend to support Race for Life.
The money Tesco raises specifically funds research into the prevention of cancer. We are delighted that Tesco will also continue as Proud Partner of the Race for Life series in and beyond, working to generate millions of pounds through sponsorship, corporate donations and colleague fundraising.
Our partnership with Tesco continues to evolve.
In the early years, the partnership focused on raising awareness of cancer to customers and colleagues, and encouraged participation across Race for Life events.
The amount of money raised over the last 16 years is testament to the hard work of colleagues, suppliers and volunteers, as well as the fantastic generosity of our customers.
This new partnership has the potential to transform the health of millions of people. To encourage their colleagues, Tesco runs an inter-store competition with each store submitting images of their activity. Tesco Tesco Tesco is a long-term supporter of our life-saving research, raising millions to help beat cancer sooner.
Working together, we can create initiatives that inspire people to take steps to change their behaviour. Tesco have also supported us by selling Race for Life affiliated products, Cancer Research UK merchandise and collecting stock donations for our shops.
Sinceover 8. When the Race for Life partnership was renewed incause-related marketing became a key focus to support activation of the campaign following the success of the previous initiative. Here are our top tips for partnership success: The event will see thousands of Tesco colleagues wear something pink in an effort to raise money for Cancer Research UK.
More details on our business and our approach to corporate responsibility can be found here: As a result, Race for Life remains the highest-earning mass participation series in the UK.
Developing our partnership As our partnership and the market have evolved, so have our objectives but ultimately, our aims are to: Measuring impact At its core, the partnership between Tesco and Race for Life was, and still is, about enabling customers and colleagues to get active, have fun, help beat cancer and make healthier lifestyle choices in every community in the UK.
They have supported Race for Life for over a decade, with being their 17th year as Proud Partner of the Race for Life series. Sincenearlycolleagues have taken part in a Race for Life event.
Measuring the impact of these initiatives could also pave the way for new and innovative strategies for empowering staff and communities to take control of their health in ways that can be adopted across the country.
Tesco does Race for Life was a roaring success with unanimously positive feedback from colleagues and many reporting how proud they felt to work for Tesco as a result.
The workplace health programme will build on a series of steps taken by Tesco over the last 12 months, including healthy deals and discounts, free health checks, and a growing focus on supporting the mental health of colleagues. Be aware of fundraising fatigue though and find fun ways to keep things new and exciting.
Since the sponsorship began innearlyTesco colleagues have taken part in a Race for Life event. Tesco plc is the largest retailer in the UK. The money raised by Tesco colleagues is helping to fund three innovative research projects into behavioural changes that can prevent people getting cancer, as well as treatments for those at high risk of developing cancer.
We know that four out of ten cancers are linked to preventable causes and thanks to our partnership with Tesco, Cancer Research UK researchers and clinicians are making great progress and bringing forward the day when we will beat cancer. The four organisations have pledged to share the findings from their work across the wider UK health community to help accelerate progress towards national and international public health goals.
To achieve this, Tesco undertook national marketing and PR campaigns. Our five-year partnership will aim to inspire Tesco colleagues and customers to make lasting healthy shopping and lifestyle choices, driving the adoption of healthy habits that could help lower the risk of cancer, Type 2 diabetes and cardiovascular disease.Tesco’s 16 year partnership with Cancer Research UK has now raised £40 million, making it one of the biggest corporate charity partnerships in the UK.
Half of this total has come from CRUK’s Race for Life fundraising events. UK supermarket giant Tesco will share anonymised sales information with partner charities in a bid to help develop insight on health policy and public health programmes.
The British Heart Foundation (BHF), Cancer Research UK (CR UK), and Diabetes UK have joined forces with the food retailer to. Cancer researchers UK are nationally and only operates with in the UK. 3. Tesco main objective is to maximise its profit and expand around the world.
Cancer researchers is charity which means that it gets the money from funding by us or government Cancer Research UK main objective is to find a cure for cancer and breakeven. Tesco have also supported us by selling Race for Life affiliated products, Cancer Research UK merchandise and collecting stock donations for our shops.
The future In Januarywe launched a ground-breaking new partnership between Tesco, Cancer Research UK, Diabetes UK and British Heart Foundation.
The partnership, “Little helps for healthier living”, will bring together the skills and expertise of the British Heart Foundation, Cancer Research UK, Diabetes UK and Tesco to help lower the risk of heart and circulatory disease, cancer and Type 2 diabetes.
UK supermarket chain Tesco has selected Cancer Research UK, the largest independent cancer charity in the world, to be its ‘Charity of the Year’ for Tesco will be aiming to raise £10 million in funds for the organisation, through its .Download